apoorva shivaram [she/her] is a researcher, data scientist, and lifelong learner. with over 8 years of expertise spanning education, technology, and healthcare, apoorva focuses on crafting and evaluating research questions to drive meaningful outcomes. she obtained a phd in cognitive psychology and an ms in statistics and data science from northwestern university where her research investigated the cognitive mechanisms that underlie human learning, both in formal and informal contexts.

as a senior research associate at winded.vertigo, apoorva drives all aspects of the research process from research design to dissemination. she is passionate about enhancing learning experiences of people across the world. apoorva also works as a learning research & design specialist at math made visible, where she is developing a new math product for middle school children. with a sprinkle of curiosity and a dash of creativity, apoorva aims to make learning a delightful and engaging experience for everyone.